Sunday, 23 February 2014
Whilst looking more into the effects of certain climate change issues and how we can help, I came across the following information on planting trees to remain carbon neutral.
|Plant in your region of the UK.|
Planting trees is a great way to offset your carbon footprint and become carbon neutral. Through photosynthesis trees absorb carbon dioxide to produce oxygen and wood.
Tree Planting in action
By planting trees you will not only be offsetting carbon emissions, but also helping provide wildlife habitat for many hundreds of years, and passing on to future generations a fascinating and highly valuable ecological heritage.
Trees and plants sequester (i.e. absorb) the atmospheric carbon as part of the process of photosynthesis, which enables them to grow. Through this process, carbon dioxide is converted into stored carbon, and this is why trees are sometimes referred to as ‘carbon sinks'.
Thursday, 20 February 2014
After discussing aesthetic styles and children's graphic design, we thought of the common book, The Very Hungry Caterpillar, and focused at the construction and ideas behind their illustrative style and approach taken which is sophisticated, smart and very clear. This style has become synonymous with this book, and we were intrigued to look more into it before deciding on an aesthetic route which we should taken when designing for a young audience as well as being serious with the content.
The Very Hungry Caterpillar is a children's picture book designed, illustrated and written by Eric Carle, first published by the World Publishing Company in 1969, later published by Penguin Putnam. It features a caterpillar who eats its way through a wide variety of foodstuffs before pupating and emerging as a butterfly. The winner of many children's literature awards and a major graphic design award, it has sold 30 million copies worldwide. It has been described as having sold the equivalent of a copy per minute since its publication. It has been described as "one of the greatest childhood classics of all time." It was voted the number two children's picture book in a 2012 survey of School Library Journal readers.
The Very Hungry Caterpillar uses distinctive collage illustrations (Carle's third book, and a new style at the time), 'eaten' holes in the pages and simple text with educational themes – counting, the days of the week, foods, and a butterfly's life stages. There have been a large number of related books and other products, including educational tools, created in connection to the book. The caterpillar's diet is fictional rather than scientifically accurate, but the book introduces concepts of Lepidoptera life stages where transformations take place including the ultimate metamorphosis from 'hungry caterpillar' to 'beautiful butterfly', and it has been endorsed by the Royal Entomological Society.
A green baby caterpillar hatches from an egg, and from birth he experiences a perpetual craving for food. He eats through fruits on five days, one piece on the first, two on the second, and so on up to five, then experiments with a wider variety of foods. Soon enough he overdoes it and nauseates himself. After recovering he spins a cocoon in which he remains for the following two weeks. Later, the caterpillar emerges as a bright, colorful butterfly with large, gorgeous, multi-colored wings.
- 1 apple
- 2 pears
- 3 plums
- 4 strawberries
- 5 oranges
- 1 piece of chocolate cake
- 1 ice cream cone
- 1 pickle
- 1 slice of Swiss cheese
- 1 slice of salami
- 1 lollipop
- 1 piece of cherry pie
- 1 sausage
- 1 cupcake
- 1 slice of watermelon
- 1 green leaf
The book has been translated into at least 40 languages, including Dutch, French, Spanish, German, Chinese, Italian, Swedish, and Russian. It has been used by elementary school teachers, librarians, and parents, as a teaching aid, with activities developed which use the book.
It was used by former first lady Barbara Bush as part of her campaign to promote literacy.
The book received renewed attention when in 1999, Pizza Hut asked 50 US governors to name their favorite books from childhood. Presidential candidate George W. Bush "opted for the Caterpillar. It didn't take long for gleeful commentators to point out that when the book was published, Bush was nearly 23."
In 2011, the American Academy of Paediatrics sent out special copies of the book, with associated learning tools, to health providers, to promote healthy eating in the U.S.In 2009, Google celebrated the book's 40th anniversary by changing the logo on its main search page to the style used in the book.
A variation of images showing the cover, the illustrations and collage style aesthetic, as well as educational products.
The story and illustrations have also been turned into educational products.
Google illustration for the books 40th anniversary.
Wednesday, 19 February 2014
For the first edition of Vogue The Netherlands, special editions were made and boxed or bound in matte and foiled boxes, giving a clean cut, simple, smart and luxurious packaging to their equally so magazines.
The above packaging has been created from 2 pieces of silver card, and then stitched at the top, allowing for it to be ripped at the top to open and reveal the contents. Innovative, smart and appears high-end. An idea like this could be developed further for the Vogue research booklet, adding further classiness and luxury to the book.
The previous two sets of imagery show a more relaxed approach to packaging, in the form of screen printed tote bags. These could also be used with coolflex vinyl to achieve a different aesthetic overall. The two bags shown above are fair trade, whilst Vogue claim to use materials which are recyclable, so this could also be a possible route - a free re-usable bag with the booklet.
The above gift bags aim to make a statement by the statement used, the designs and the format and materials used. An organic, rich looking gift back available in portrait and landscape format. A detailed, or illustrated gift bag using screen printing for instance could work nicely also for this brief, using different materials and stocks to highlight different elements of the design visuals.
A simple fold-up package shown above for a cv. A folder style adapted to hold the contents securely. Something to this size and scale is a viable option for the Vogue-style booklet.
Die-cut self-promotional pack, encasing a CD. Not apt for this brief, but the aesthetic is something I am keen to work with and experiment with in terms of die-cutting and pattern.
Hand-made gift bags reflecting different styles and cultures. Again this could be appropriate as well as a basic style slip-case as shown below.
Book cover and packaging design for Ken Kesey's 'One Flew Over the Cuckoo's Nest'.
The book itself is contained behind a sheet of glass, inside a white box. Cover information is screen printed onto the glass, which must be smashed in order to access the book.
The glass acts as a window looking out on to the open country photography, breaking through the window becomes a metaphor for the stories narrative.
Laser-cut wooden slip-case for a hand bound book. Delicate and elegant.
The only fashion magazine packaging which I could find other than a cellophane wrapper. The magazine above is boxed, with a die-cut window to show the issue, and wrapped like a present. Not overly keen on the combination of styles used - butterflies, wooden beads, plastic window style view?
A more conceptual approach to packaging, using vacuum forming in order to create a transparent box showcasing the logo and the magazine/contents/supplements at the same time.