Saturday, 27 September 2014
Friday, 26 September 2014
Thursday, 25 September 2014
Tuesday, 23 September 2014
The developments of the practical design can be seen via the PDFs below. Each shows a progression to the next, including steps such as initial layout choices, imagery selection, font, body copy, fine details i.e. page numbers, contents page and index page, etc. I feel showing the saved drafts as I am working and designing is the best way to record aesthetic changes made.
Below shows a short explanation as to why each image for each year was chosen for the practical element of the module. The timeline shown below highlights trends across the years of where more voluptuous figures were in fashion and then were the opposing size 0 fad comes into play.
This list gives an insight into the book itself and the image selection process.
1900 - Ideal Gibson Girl, showing the transitional period from Victorian times to modern fashion.
1901 - Illustration by Charles Dana Gibson, showing the synthesis of prevailing beauty ideals at the turn of the century.
1902 - Tiny waistlines with corsetry returning.
1903 - 1st time a relaxed waistline had been seen in decades.
1904 - Emphasised tight waist with a loose contrasting body causing a new body shape.
1905 - Very tight corsetry, highlighting very, very small waists.
1906 - Female tailoring allowed a perfect physique to be highlighted and 'worn' at all times.
1907 - Haberdashery and embellishments were beginning to be used to add shape, depth and contours to the body.
1908 - Petite, slim, small-waisted, ballerina figured adolescents.
1909 - Fuller figure, pear shape bodies boasting a more relaxed waistline.
1910 - Floor length dresses hid bodies, whilst drapery added shape and movement. Early signs of the Flapper Girls.
1911 - Conservative tailoring with heavy layering. A much broader waistline was used within clothing.
1912 - Early Flapper Girls rejected traditional Victorian styles and corsetry.
1913 - Conservative, heavily layered with broad waistlines.
1914 - Men and Women pictured together for the first time in decades. Women boasted curvaceous, hourglass figures.
1915 - Full figured women, dressed conservatively with heavy layering.
1916/17 - A-line full length skirts highlighted slim figures in a conservative manner.
1918 - Shorter hemlines adapted to those with a fuller figure.
1919 - Boy-figures were heavily in fashion.
1920/21 - Slim washboard figures were in fashion.
1922 - Slim women wore clothing cinching in waistlines highlighting curves.
1923 - Being curvaceous was in.
1924/25/26/27 - Slim Flapper Girls wore clothes highlighting their slim bodies and thin, long legs.
1928/29 - Loose fitting clothing echoed a slim, straight figure.
1930 - Slim, athletic, dancer builds were in fashion.
1931 - Slim, straight figures were in fashion.
1932 - The first ever photographic Vogue cover featuring the Swimwear trend.
1933 - Slim figure and small waist emphasised by clothing choices.
1934/35 - Slim, athletic builds.
1936 - Early glamour and curves highlighted by clothing.
1937 - Slim, athletic, petite.
1938 - Curvaceous figures began to come back into fashion.
1939 - Sporty, muscular and toned figures were in fashion.
1940/41 - Slim figure with broad shoulders and tiny waistlines.
1942 - Curvaceous clothing mannequins compared to present day.
1943/44/45 - Curvy figures highlighted by 2-piece swimwear. Pear shape bodies with increased confidence.
1946/47 - Curvy and sexualised.
1948 - A more conservative trend took over in regards to fashion and body image.
1949/50 - Curvaceous, natural looking figures were in-fashion.
1951/52/53 - Full-bodied, curvy and tones bodies.
1954/55 - Large breasted, curvy women were viewed as sex objects.
1956 - Small waists and breasts with curvy bums.
1957/58/59 - Slim, athletic builds with smaller breasts.
1960/61 - Slim figures with small waistlines and small breasts.
1962 - Curvy, full-figured bodies with large breasts.
1963 - Slim, muscular and athletic physiques were in-fashion.
1964/65/66/67/68/69 - Overly sexualised women with slim, waif like figures.
1970/71 - Super skinny and petite.
1972/3 - Slightly curvy, athletic and broad shoulders in combination were back in fashion.
1974 - Straight, slim figures.
1975 - Slim bodies with emphasised broad shoulders remained in fashion.
1976/77 - Athletic, toned, slim and sporty figures were in fashion.
1978/79 - Sexualised women with curvy bodies and large breasts.
1980 - Curvy was back in fashion.
1981 - A view of a natural beauty and figure when pregnant. A first in fashion photography.
1982/83 - Slim, sporty, athletic figures were in.
1984/85 - Very skinny and toned figures were in fashion, and made 'slim' look curvy.
1986/87 - Toned, skinny and athletic builds remained popular ideals.
1988/89 - Toned, curvy bodies with larger breasts.
1990 - Toned and athletic builds were seen as ideal.
1991 - Natural, curvy physiques yet remained toned.
1992 - Athletic, toned and slim with curves.
1993 - Waif thin, toned figures were in back promoting a skinny figure.
1994/95/96 - Slim and toned bodies remained on trend.
1997 - Sporty figures returned.
1998/99 - Slim, toned and sporty figures were in demand with the desire to be toned and muscular.
2000 - Slim, toned, youthful and athletic.
2001 - Slim, muscular, sporty, toned, straight boy-like figures were heavily on trend and seen as the perfect ideal.
2002 - Skinny, toned and muscular.
2003 - Skinny, toned, androgynous, boy-like.
2004 - Slim and athletic with curves.
2005 - Skinny, boy-like, athletic, sporty and toned bodies remained ideal to most.
2006/07 - Very slight figures with tiny highlights of curves.
2008/09/10 - Size 0 came into trend, with almost anorexic-looking, unhealthy physiques being an aspiration.
2011 - Skinny and toned bodies remained popular and highlighted across the media.
2012/13 - Super skinny, size 0 returns with models promoting invisible breasts and child like frames.
2014 - Skinny, toned and athletic frames remain the ideal for many.
Thursday, 18 September 2014
Friday, 12 September 2014
A video found whilst researching into the evolution and changes of the female body image. The video has been cleverly made using illustrations and stop motion and portrays changes of the female body, both past and present.